David B. Reath, MD
Knoxville, TN (865) 450-9253

How Walt Disney Influenced My Plastic Surgery Practice

Walt Disney
Many people have asked what my practice philosophy is.  And, it’s been pretty consistent throughout my professional career.  I want for me to treat our patients the way I would want to be treated if I were the patient.  This not only my philosophy, but that of everyone who works with me. It’s really very simple (which I like), and it’s easier to put in to action than you might think.

Part of this comes from respecting our patients: their time, their trust, and their needs and desires.  And to respect these concerns, we must first understand them (seek first to understand, and then to be understood). Like everyone in this world, occasionally I come up short (like when someone has to wait longer than I would like to see me). But the goal remains the same.

I once read a book called “The Disney Way“, which talked about the practices of Walt Disney.  Perhaps the most important chapter was called “Never a Customer, Always a Guest.”  This was a wonderful discussion of how Disney treated the visitors to his parks. They were not visitors, or even valued customers, but guests.  So the considerations that he inspired his employees to show his guests, rise above what many other businesses aspire to. And while this analogy is not completely applicable to my medical practice, it has a lot to offer me in my interactions with patients.

Over the years I have come to realize that no one has to come to see me. They are here by choice. And, if I am fortunate to have you come to me as a patient, I will do my best to treat you like I want to be treated.

All the best,

David B.

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